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Designed By An Artist,
For An Artist

TIME TO FALL IN LOVE DEEPER WITH YOUR SACRED CREATIVE PRACTICE

We make premium handmade watercolor supplies and educational resources that actually make you WANT to show up and create today!

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Picture a world where every artist fully embraces their messy humanity and creates with pure intuitive joy.


THAT'S THE DREAM WE'RE CHASING.


Our exquisitely crafted handmade watercolor supplies and educational experiences will make you irrevocably fall in love with watercolors.

We make these tools slowly and mindfully - your sacred creative practice deserves nothing less.


We know what you can accomplish when your tools aren’t holding you back.


We also know how much good ripples out into the world when creatives are empowered (first-hand experience, yo)!


Think of us as your biggest cheerleaders, always walking alongside you on your creative adventures.

Whether you're just starting out or pursuing your boldest creative dreams, we're here to help turn your vision into reality.

Blue Pine Arts Watercolor Sketchbook
MADE FOR DREAMERS AND ROMANTICS
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Hi, I’m Trupti! I’m the Founder of Blue Pine Arts.

CAT-MOM, PROJECTOR HUMAN DESIGN, PERPETUAL STUDENT, MOUNTAIN LOVER.

I have first-hand experience of what happens when you follow your creative calling, and the good it can create in the world.

That is why I created this creative sanctuary where I see artists and creatives empowered at every stage of their growth.


Let me take you on the epic journey of how we became a global arts brand that has served over 40,000 artists around the world!

Blue Pine Arts didn’t always look like this:

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2017- THE OBSESSION BEGINS

At 25, as a stuck engineer in a new marketing job in Pune, I stumbled upon watercolors by accident. The healing and joy it brought to my perfectionist, eldest-daughter-with-ADHD mind sparked a daily creative obsession. For accountability, I started posting on my new Instagram account on lunch breaks. I shared my journey authentically, and saw rapid growth in my skills and community. People started buying my art, so I needed archival, professional watercolor paints, which at the time were impossible to find in India. I was so frustrated, I said “f*ck it, I’ll make them myself.” It wasn’t until my followers started asking for them that I thought “huh… paint-making can be a career?”

SWIPE FOR THE WHOLE STORY →
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2018-19 - THE EARLY YEARS

One morning at work, I designed the BPA logo on a whim, feeling an instant click with my vision. This gave me the confidence to quit my job with a flourish and become a full-time artist on Feb 1st, 2018. Perfecting my paint formula took time, so I hustled and created our Travel Tin Palettes, which sold out in just 3 hours. When my paints finally met my sky-high quality standards, we "soft launched" our Vintage Primary Palette on March 31st, 2018, selling out within an hour. With high demand, my husband Nahush and sister Srishti joined forces, and we moved operations to our hometown Belgaum, crafting paints in my spare bedroom. Simultaneously I was invited to teach on international platforms like Watercolor Summit and Skillshare. I had found my greatest passion - teaching!

SEE NEXT →
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2019 - THE SNOWBALL EFFECT

This was the year where everything snowballed. We kept selling out every shop update, our team grew to 5 people and we moved BPA to its own studio. We also collaborated with fabulous watercolorists around the world. At the same time, I was teaching in-person workshops in Europe and India, and my online classes were reaching tens of thousands of students. That July, we created our first website and got an overwhelming response! We kept getting better and our people kept coming back, vouching fo us. We were on a roll, when March 20, 2020 happened…

SEE NEXT →
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2020 - FROM SHUTDOWN TO EPIC COMEBACK

On March 20, 2020, BPA faced an abrupt shutdown. It was like the rug had been yanked out from under me—I had hundreds of orders to fulfill, employees to pay, and revenue streams suddenly halted. Unsure of how long the storm would last, my tenacity kicked in. Rather than despairing over lost income, I seized the opportunity to rebrand BPA and launch my watercolor membership and our second website. Through sheer determination, we emerged stronger than ever, achieving record-breaking sales. We crossed 6-figs in 2020 and multiple 6-figs in 2021!

Where We Are Now

Nahush and I moved to Calgary, Canada in June 2022, fulfilling my biggest dream of living abroad as an artist

Since then my team and I have found a new flow, and we’ve been creating big magic!

With our premium products, life-changing online classes, retreats, and YouTube channel, I get to spend my time painting in the Canadian Rockies, teaching watercolor tutorials and empowering artists every step of the way.

I can’t believe we get to do this for a living and be a part of YOUR sacred creative process.

Watercolors changed my entire reality and they can for you too!

Meet Our Team

Meet our women-led team behind all the whoosh of love you experience when you buy our offerings

More testimonials

We make the best paints & papers. Think we're biased?


See what our customers are saying →

"Your sketchbooks were my first toe into *good* watercolor paper. And my mind was blown on what a difference it makes.


Because of that quality level, I have been able to try those really wet washes, the scrubbing out, really play with techniques because the paper was strong enough to handle it.

The paper has literally allowed me to learn and experiment in ways that were unavailable to me before."

- ATHINA

Verified customer

"Your brand sells some of the finest watercolor products. Plus point is that it’s Indian made and it makes us proud to support a homegrown company. The products are very luxurious too.
Gives us the best kind of results.

-SHREYA

Verified customer

"Trupti's teaching style, this supportive community, and everything about this process of learning. This is definitely one of the best decisions that I took, where I was in my art journey!

💕Painting has definitely brought me closer to the simple, beautiful things around me in nature, which unfortunately I did not spend enough time observing, absorbing, and appreciating.

So I am so grateful to Trupti and this loving community ❤"

-RADHIKA BAHL

Verified customer

The Blue Pine Arts Difference

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WORLD CLASS QUALITY

There’s a reason why “unparalleled quality” is in every love letter from our customers, and why over 60% of them return over and over again. Experience this for yourself.

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EXTRAORDINARY SUPPORT

Our customer concierge is legendary, our support resources are thorough, and just in general? We're here to help.

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HANDMADE FROM SCRATCH

Lightfast paints, archival papers, sketchbooks, brushrolls, fabrics, packaging, printing, handwritten notes, and more - every element is hand-crafted by skilled artisans in India. You’ll feel like every order is a birthday present!

Blue Pine Arts Watercolor Sketchbook
MADE FOR DREAMERS AND ROMANTICS
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Our handmade watercolours

100+ professional-grade colors for your scintillating artworks.
✨ Lightfast ✨ Vibrant ✨ Saturated
✨ Luxurious ✨ No Fillers ✨

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Sketchbooks & Papers

Paper that turns 'I quit' into 'I can't resist' with watercolors.
✨ 220gsm Cold Press ✨ 100% Cotton ✨
Archival ✨ Luxurious ✨

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Artist Accessories

From brushrolls to keep your delicate brushes safe to empty palettes for your plein air adventures.

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Online Classes

You are SO worthy of going after your creative dreams, and inside our courses, Trupti shows you how to turn those dreams into reality without burning out.

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